Thursday, June 19, 2008
Linear by Raymond Loewy for Rosenthal.
The name Raymond Loewy may not ring a bell, but unless you're blind or have been living in a cave, you've seen his work everywhere. The "father of industrial design" designed the logos for the U.S. Postal Service, Exxon, Shell, and Nabisco, to name a few that are still easily recognizable. Other famous designs include Air Force One, the Greyhound Scenicruiser bus, NASA's Skylab space station, and the Coca-Cola bottle. You can read more about Loewy and see more of his work here, here, and here. In the late 1940s, Loewy created several fine china designs for the German porcelain manufacturer Rosenthal, including the set of 8 plates (pictured above) from the Linear collection, available for $39 from one of my favorite etsy sellers blue bell bazaar.
[The photos of the Shell sign and the Scenicruiser are from flickr users metropol21 and GaryQ respectively.]